SEGA® Corporation announced an exclusive partnership with International Sports Multimedia (ISM), the official licensee of the International Olympic Committee (IOC) to develop Vancouver 2010™ – the Official Video Game of the Olympic Winter Games.

The game is being developed by Eurocom Entertainment Software for PC, the Xbox 360® video game and entertainment system, and the PlayStation®3 computer entertainment system. Vancouver 2010™ is an authentic simulation of a host of events from the upcoming Vancouver 2010 Olympic Winter Games, focusing on the adrenalin rush that comes from the extreme speed of winter sports. Including the all new challenge mode, it will allow players to immerse themselves in the world’s greatest sporting event like never before.

“Vancouver 2010™ will set a new standard for the Olympic-themed video games genre,” commented Hugh Binns, Director of Eurocom Development Ltd., developers of Vancouver 2010™. “With the innovative first person mode to immerse players even more in the game, an all new challenge mode providing hours of entertainment and stunning high definition graphics, Vancouver 2010™ will be a fantastic experience.”

“Extending our relationship with SEGA to include the Official Video Game of Vancouver 2010 strengthens the opportunity to build upon the success of Beijing 2008™, thereby delivering what will be an outstanding, quality gaming experience,” stated Raymond Goldsmith, Chairman & CEO of ISM.

In addition to the new challenge mode, Vancouver 2010™ also offers revamped online gameplay and brand new control schemes new to an official video game of the Olympic Games. With this, Vancouver 2010™ will be the new benchmark for the Olympic-themed videogames genre and truly allow gamers to experience the “Olympic Spirit”.

Vancouver 2010™ for PC, Xbox 360, and PlayStation 3 is set for release in the winter of 2010. Further information relating to the content of the game will be available over the coming months from the official website of the game – www.olympicvideogames.com.

SEGA Europe Ltd. proudly presents Beijing 2008™ – The Official Video Game of the Olympic Games: Gymnastics events.

Appearing on the Xbox 360® video game and entertainment system from Microsoft®, the PLAYSTATION®3 computer entertainment system and PC, Beijing 2008™ delivers a host of Gymnastics events.

The Gymnastics events in Beijing 2008™ are split up into male and female events. One of the three female events is the Uneven Bars, where the player uses both analogue sticks to mimic the movement of the athlete. In the Floor Exercise, the player uses the four buttons of the controller to guide the player to the rhythm of the music. The last of the female events is the Balance Beam, in which the player needs to keep the athlete on the beam while pressing the 4 buttons corresponding to the colour on the beam to make the athlete move.

The first of three Gymnastics Events are the Parallel Bars, in which the player uses the analogue sticks and buttons to complete the athlete’s routine. In the Vault, players need to build up speed with their lower buttons, and use the analogue trigger to launch them off the board over the horse, while turning the analogue sticks will balance the landing. The final male event is the Rings, in which you follow the arm movement of the athlete with both your analogue sticks, while you make sure the landing is stable by pressing a button combination that shows on-screen.

Beijing 2008™ was released globally last Friday for the Xbox 360, PLAYSTATION®3 computer entertainment system. The PC version will be released 11th July.

Title: Beijing 2008: The Official Video Game of the Olympic Games
Platforms: Xbox360, PLAYSTATION 3, PC
ESRB: E for Everyone
MSRP: Xbox 360: $49.99; PLAYSTATION 3: $49.99; PC: $29.99
Genre: Sports Simulation
Multiplayer: Online up to 4 players
Ship date: June 2008

The Olympic Games have the accolade of not just being the world’s most famous sporting event, but in 2008 have the privilege of being hosted by China – undoubtedly the most talked about emerging economic and political power in the world. With Beijing 2008: The Official Video Game of the Olympic Games (Beijing: 2008), SEGA will capture what makes the Olympic Games special by absorbing the cultural identity, and the athletic drama of the 2008 Olympic Games into the videogame. Beijing 2008 will feature uncanny realism with fully rendered models of the actual Olympic arenas where competitions take place as well as the surrounding cityscape of Beijing. Players will strive for national pride as 32 countries are represented in Beijing 2008 and over 35 different sporting events to participate in. For the first time ever in Olympics video game history, players will have the ability to compete against others online and compare scores on online leader boards; truly capturing the international competitive spirit of the Olympic Games.

Partial Feature List:

• Developed for all true next generation consoles
o PLAYSTATION 3
o Xbox 360
o PC

• 32 National Teams Represented

• Numerous disciplines including
o Athletics
o Gymnastics
o Shooting
o Aquatics
o Weightlifting
o Table Tennis
o Kayak
o Cycling
o Judo
o Archery

• 38 Events in total

• Over 1000 character models

• Play as male and female competitors

• Comprehensive Game Modes
o Training
o Competition
o Career

• Competitive online gameplay for all platforms
o Complete live against opponents from around the world
o Download & upload best times & scores
o Download & upload ghosts of your best performances
o Full online leader boards

• LAN (Local Area Network) support for PC version

SEGA® Corporation today announced an exclusive partnership with International Sports Multimedia (ISM), exclusive licensee of the International Olympic Committee (IOC) to develop Beijing 2008™ – the Official Video Game of the Olympic Games. The game is being developed by Eurocom Entertainment Software for the Xbox 360® video game and entertainment system, the PlayStation®3 computer entertainment system, and for PC. The online functionality of all of these platforms will ensure that for the very first time, fans of the Olympic Games will be able to experience the thrill of competing against other gamers across the globe in the world’s greatest sporting event. Beijing 2008 – The Official Mobile Phone Game of the Olympic Games™ is also in the works and will be available summer 2008.

Beijing 2008™ will be an authentic simulation of over 35 events from the upcoming Beijing 2008 Olympic Games and will allow gamers to experience the thrill of competing in many of the official venues ranging from the famous Beijing National Stadium (the “Bird Nest”) to the National Aquatics Centre (the “Water Cube”).

In addition, Beijing 2008™ will incorporate innovative control schemes that allow novice gamers to learn how to play the game, while providing experienced gamers the chance to set new records. Superb online gameplay, and a variety of game modes never seen in an official video game of the Olympic Games before, Beijing 2008™ will be the new benchmark for the sporting genre and truly allow gamers to experience the “Olympic Spirit”.

“Beijing 2008™ will set a new standard for sports games in this genre.” commented Hugh Binns, Director of Eurocom Development Ltd., developers of Beijing 2008™. “With a huge number of events, innovative control schemes to benefit new and experienced gamers, online multiplayer modes providing hours of entertainment and stunning high definition graphics, Beijing 2008™ will be a fantastic experience.”

“After the successful launch of Mario & Sonic at the Olympic Games™, we are delighted to announce the official video game of the Beijing 2008 Olympic Games,” stated Gary Knight, Marketing Director of SEGA Europe Ltd. “Combining an enjoyable game with a truly global sporting license will provide a fantastic sports game experience for gamers everywhere”.

“Extending our relationship with SEGA to include the Official Video Game of Beijing 2008 strengthens the opportunity to build upon the success of the children’s character game, Mario & Sonic at the Olympic Games. We feel certain that SEGA will further the success of Athens 2004™, thereby delivering what will be an outstanding, quality gaming experience”, stated Raymond Goldsmith, Chairman & CEO of ISM.

Boasting over 35 events, an authentic look and feel, superb online gameplay, brand new control schemes, and a variety of game modes never seen in an official video game of the Olympic Games before, Beijing 2008™ will be the new benchmark for the sporting genre and truly allow gamers to experience the “Olympic Spirit”.

Beijing 2008™ for Xbox 360, PlayStation 3 and PC is set for release in the summer of 2008. Further information relating to the content of the game will be available over the coming months from the official website of the game – www.olympicvideogames.com.